When Did Stephen Curry Sign with Under Armour: A Timeline of Iconic Partnership?，Uncover the pivotal moment when basketball superstar Stephen Curry joined forces with sportswear giant Under Armour. This article delves into the history of their collaboration, highlighting key dates and the impact on both careers.
Let s fast-forward to the day that changed the game for both Stephen Curry and Under Armour. It was in June 2007, when the young prodigy from Davidson College inked his first major endorsement deal, signing with the up-and-coming brand.
The Early Beginnings
At just 19 years old, Curry was a rising star, and Under Armour saw potential in his unorthodox game and relentless work ethic. The deal was reportedly worth $4.4 million over four years, marking the start of a partnership that would revolutionize basketball attire and propel Curry to superstardom.
A Winning Formula
In 2009, Curry s signature shoe, the "Curry One," debuted, featuring a lightweight design that allowed for maximum agility on the court. This shoe, along with subsequent releases, solidified Under Armour s position as Curry s go-to brand. As Curry s career skyrocketed, so did the popularity of the brand, making it a household name in the world of sports.
The Golden Era
But the real turning point came in 2013, when Curry signed a long-term extension with Under Armour, reportedly worth $40 million over seven years. This contract not only guaranteed Curry s loyalty to the brand but also showcased the trust and growth of their partnership. Today, the Curry Brand has become synonymous with innovation and performance, inspiring countless athletes worldwide.
The Future Ahead
As we look to the future, the Curry-Anthony Davis collaboration under Under Armour s umbrella hints at exciting possibilities. With the NBA star s endorsement, Under Armour continues to push the boundaries of basketball footwear and apparel, positioning itself as a leading force in the industry. What new milestones will this iconic partnership achieve next? Only time will tell.
In conclusion, the story of Stephen Curry and Under Armour s partnership is a testament to the power of a strong brand-athlete relationship. From humble beginnings to record-breaking contracts, their journey together has been nothing short of extraordinary. So, the next time you see a Curry Five or a Curry Flow, remember the groundbreaking moment he signed with Under Armour all those years ago.