Who Owns Saab Cars Now? A Modern Automotive Tale，Unravel the current saga of the iconic Swedish brand, Saab. From its past glory to the present-day puzzle, let s dive into who holds the keys to this automotive treasure chest.
Saab, once synonymous with sleek design and innovative engineering, has had a rollercoaster ride through the automotive industry. Known for its quirky charm and performance-oriented vehicles, the brand has faced numerous changes in ownership over the years.
The Early Years and Independence
Founded in 1947, Saab was originally owned by the Saab AB, a Swedish aerospace and defense company. It was here that the brand made its mark with the Saab 92, a car that combined comfort and sportiness. However, in 1998, Saab began a new chapter when it was acquired by the American automotive giant General Motors (GM).
The GM Era
Under GM s umbrella, Saab flourished with models like the 9-3 and 9-5, which gained popularity worldwide. But the financial crisis of 2008 hit hard, and in 2011, GM decided to sell Saab to a Chinese investment group called National City Corporation, which later became known as National Electric Vehicle Company (NEVC).
The Chinese Connection and a New Owner
With NEVC at the helm, Saab attempted to revitalize its brand with electric vehicles and a focus on sustainability. However, financial difficulties persisted, and in 2013, NEVC filed for bankruptcy. The brand was then purchased by a Swedish entrepreneur, Victor Muller, through his company, National Electric Vehicle (NEVS).
The Current Landscape
Today, Saab is under the ownership of NEVS, which has been working diligently to bring back the Saab brand to its former glory. With a renewed focus on electric mobility and modern technology, Saab cars are entering a new era. While the future remains uncertain, one thing is clear – the Saab spirit of innovation and design continues to live on.
In conclusion, the story of Saab s ownership is a testament to the resilience of a classic brand. As we look forward, the automotive world watches with intrigue, wondering what the future holds for this iconic Swedish automaker.