What s the Secret Behind Burberry s Iconic Logo?，Unravel the story behind the instantly recognizable Burberry check, its origins, and how it has become a symbol of British elegance and luxury.
When we think of Burberry, the first thing that comes to mind is often that iconic beige and white checkered fabric. But what s the meaning behind this timeless design? Let s delve into the history of this fashion powerhouse.
The Birth of the Check
It all started in 1856 when Thomas Burberry, a young entrepreneur, opened his eponymous store in London. The brand was born out of a need for functional yet stylish garments, particularly for the British countryside. In 1876, he created the gabardine fabric, a waterproof and breathable material perfect for trench coats. However, it was during World War I when the "Tartan" or "Burberry Check" was introduced as a lining for these coats, catching the eye of soldiers and civilians alike.
TheTrademark Triumph
The check pattern became so popular that it was eventually registered as a trademark in 1901. It featured a distinctive combination of beige and white squares on a khaki background, which was inspired by the houndstooth pattern found in traditional hunting attire. Over time, the check evolved from a functional detail to a fashion statement, adorning everything from scarves to handbags.
Reinvention and Resilience
Throughout the decades, Burberry weathered numerous changes in fashion trends and faced competition, but the check remained a symbol of quality and heritage. In the 1990s, under the creative direction of creative director Alexander McQueen, the brand reinvented itself, launching a more daring and edgy collection that showcased the check in new and unexpected ways. Today, the Burberry check is a global phenomenon, transcending generations and cultures.
The Future of the Icon
As we move into the future, the Burberry check continues to evolve, embracing sustainability and technology while staying true to its roots. The brand s iconic logo remains a testament to its rich history and the enduring appeal of classic design. Who knows what new interpretations and innovations await us in the world of this iconic pattern?
In summary, the Burberry check is much more than just a fabric; it s a story of innovation, resilience, and timeless elegance. So next time you spot that check, remember, it s a piece of British fashion history in your hands.