Is Burberry and Burberry Really the Same Brand?，Curious about the relationship between these two seemingly identical names? Discover the truth behind one of the world s most recognized luxury labels.
When it comes to high-end fashion, there s often a question that confuses many: Are Burberry and Burberry really the same brand? Let s clear the air once and for all!
The Story Behind the Name
Burberry, as we know it today, was founded by Thomas Burberry in 1856. The name is derived from his own surname, reflecting the British craftsmanship and heritage that has become synonymous with the label. It started as a small tailor shop in London, specializing in rain-resistant gabardine cloth, which revolutionized the way people dressed during rainy weather.
The Evolution of the Logo
The iconic checkered pattern, often referred to as the "Burberry Check" or "Tartan," was introduced in the early 20th century and has since become a global symbol of the brand. This distinctive design is often mistakenly thought to be part of the brand name, but it s simply a visual identity that has been associated with Burberry for decades.
Brand Differentiation
While the name and logo are closely intertwined, it s important to note that there are indeed differences. Burberry has diversified over the years, launching various sub-labels like Prorsum (a higher-end line) and London (a more affordable option). Each line maintains its own distinct identity, but they all fall under the umbrella of the Burberry Group.
The Future of the Brand
In recent years, the Burberry brand has continued to evolve, embracing innovation and technology while staying true to its roots. Under the leadership of creative directors like Christopher Bailey and now, Marco Gobbetti, the brand has expanded its offerings and ventured into new territories, both literally and metaphorically.
In conclusion, while Burberry and Burberry may seem like two separate entities, they are, in fact, one iconic luxury brand with a rich history and a timeless appeal. So next time you spot a Burberry piece, remember that you re wearing a piece of British heritage that has stood the test of time.